During New York City’s Fashion Week 2011, one of the hottest designer accessories won’t be a handbag or stiletto. Instead, fashionistas will have the opportunity to borrow one of the 30 bicycles designed by fashion royalty including Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Prabal Gurung, Elie Tahari and others.

Tour de Fashion was created by the Fashion Center Business Improvement District (BID) to highlight New York City’s legendary Fashion District as the birthplace and epicenter of American fashion. The bicycles were built in New York City and purchased from Bowery Lane Bicycles.

Celebrating New York City’s Fashion Talent
“During Fashion Week, all eyes are on New York City, and there is no more appropriate occasion to highlight the wealth of talent and history we have right here in this neighborhood,” said Barbara Randall, president of the Fashion Center BID.  “Tour de Fashion is a spectacular and innovative celebration of the Fashion District as the home of American fashion.”

Prêt à Rouler
The designer rides will be available at designated stations in the Fashion District and Meatpacking District. The bikes are free to borrow for 60 minutes, and a valid credit card and driver’s license will be required to ensure their safe return. Find out how you can borrow a Tour de Fashion bicycle during Fashion Week.

“The Fashion District is where American fashion as we know it emerged from, spreading throughout the five boroughs and eventually across the country,” explained Randall. “The movement of these bikes will be symbolic of that very same movement.”

Tour de Fashion Supports Emerging Talent
Tour de Fashion’s bicycles are available on auction NOW and proceeds benefit the Council of Fashion Designers of America’s {FASHION INCUBATOR}. Visit charitybuzz.com/tourdefashion to bid on a one-of-a-kind, designer bicycle.