SEPTEMBER 8-15, 2011

About The Big Button

The Fashion Center Business Improvement District is a non-profit organization dedicated to maintaining and improving the quality of life in midtown Manhattan's Garment District. The Big Button on Fashion (7th) Avenue marks the location of the Fashion Center's information kiosk.

Farewell, Fashion Bikes!

Tour de Fashion, ar free and fashionable borrow-a-bicycle program brought to you by the Fashion Center BID, closed with Fashion Week, but the online auction lived on…until today, that is.

At the auction’s close at noon today, all the fashion bikes received bids and will soon be off to their rightful owners. Thanks to everyone who supported Tour de Fashion by riding and bidding on these amazing bikes! While we are delighted the bikes will get lots of mileage with their fashionable riders (and owners!), we have to admit we will miss having the fleet in our neighborhood.

…And in our very own conference room (the temporary home of the Tour de Fashion fleet until today :)

Your Current Bicycle is Far Too Pedestrian

You should be cruising on one of the Tour de Fashion designer rides instead. And now’s your chance. Click on the flier below to view the Tour de Fashion designer bicycle collection, available on auction NOW via charitybuzz.

Borrow-a-Bike Has Ended But the Bidding Begins

Thinking about buying your own bicycle after the great ride you had last week during Tour de Fashion? You’re in luck! The Tour de Fashion auction is on, so help emerging designers by bidding on one of 31 chic, fashionable bicycles. Visit to bid on these one-of-a-kind designer bikes.

31 Flavors: Place Your Bid on One (or many) of these Beautiful Rides
Click the image below to view a PDF menu of the Tour de Fashion fleet.

A Luxurious Ride

Because it’s a holiday weekend and we’re feeling generous and because we can’t contain our Tour de Fashion excitement any longer, we are giving you an exclusive look at Elie Tahari’s super-fashionable ride – in full – before it debuts on the streets of Manhattan. Enjoy!

You can take a joy ride on this luxurious cycle starting Thursday, September 8th.