Tour de Fashion, ar free and fashionable borrow-a-bicycle program brought to you by the Fashion Center BID, closed with Fashion Week, but the online auction lived on…until today, that is.
At the auction’s close at noon today, all the fashion bikes received bids and will soon be off to their rightful owners. Thanks to everyone who supported Tour de Fashion by riding and bidding on these amazing bikes! While we are delighted the bikes will get lots of mileage with their fashionable riders (and owners!), we have to admit we will miss having the fleet in our neighborhood.
…And in our very own conference room (the temporary home of the Tour de Fashion fleet until today :)




Our very own Fashion Center BID board member Eric Gural takes the Public School bike out for a spin in classic business attire. We think this hip cycle really “suits” him!
New Yorker Elizabeth Marquez smiles for the Tour de Fashion camera as she tells us how she plans to buy her own bike once Tour de Fashion is over. We knew she looked familiar…she’s ridden the TDF bikes four times and counting. She had never ridden in NYC before this week and now she’s hooked, courtesy of Tour de Fashion!
NHK Broadcasting gets the scoop on Tour de Fashion as fashionable rider Anne Penrose describes her ride around the city on our stylish Juicy Couture bicycle.
Get a handle on this bold trend by stopping by one of the Tour de Fashion bike stations to
We feel incredibly hip, in a distinctly downtown kind of way, to have a second Tour de Fashion location in the heart of the Meatpacking District. Come take a fashionable ride with us…9th Avenue at 14th Street
Can you tell that our very own Fashion Center Leigh intended to ride the Rebecca Minkoff bike when she got dressed this morning?
Juicy Couture’s Tour de Fashion cycle brings just the right level of bling to the Broadway plazas. Fit with matching track suit, this is sure to be a favorite during Fashion Week!
